Mariusz Wszołek
Professor
Department of Graphic Design
SWPS University
Bio
Mariusz Wszołek is a Professor at the Department of Graphic Design at the University of Social Sciences and Humanities SWPS. He is Vice-director of the Institute of Design, Vice-dean for student affairs, and Head of the Graphic Design Department. His fields of study are theory and practice of communication design and alternative doctrines. He is an author of books and occasional consultant in the field of strategic design and communication. His scientific work is mainly focused on issues related to social communication, communication design and design theory. In particular, he is interested in the decentralisation and democratisation of contemporary design practices and alternative design doctrines (e.g. legal design) on the way to social and environmental sustainability. He has dealt with, among others, social perception of the advertising message, market differences in advertising, visual strategies, studies on packaging from the perspective of communication, or contemporary theories of communication design. Currently, he deals with the topic of legal design and challenges related to design education. He is also working on a monograph entitled “Design Education” which will be released in 2024.